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The 12 Best Swiss Watch Brands for Men

From Omega to Vacheron Constantin, here are the top Swiss watch brands worthy of any timepiece enthusiast's collection.

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The Swiss are practically synonymous with watchmaking. After all, they have been hand-making their elite timepieces for hundreds of years, ultimately overtaking the German and the Dutch who established the industry. In terms of basic timekeeping it is nearly impossible to go wrong with any Swiss watch. The details and flourishes vary, from case diameter and strap material, to functions and movement. These watches are progressive technical innovations that accommodate anything from diving, flying, and polo to just everyday life. Below, 12 Swiss watch brands for men looking to build their collection with the very best.

The Reversible Watch

Jaeger-LeCoultre Reverso Tribute Monoface, 45 MM

Reverso Tribute Monoface, 45 MM
The Reversible Watch

Jaeger-LeCoultre Reverso Tribute Monoface, 45 MM

Shop at jaeger-lecoultre.com

As the story goes, the Reverso was developed in 1931 after a British army officer, who had broken the glass of his watch during a polo match in India, challenged Jacques-David LeCoultre to come up with a watch design that could survive a similar athletic endeavor. LeCoultre came up with this model, whose face flips over to protect the front of the watch from, among other things, errant polo mallets. It's become one of the brand's signatures, and still stands out in a world of round watched.

Dial Appliqued hour-markers, Black, sunray-brushed
Functions Hour - Minute, Seconds
Diameter45.6mm
Calibre 822
Water Resistance3 bar
Movement Manual-winding
StrapInterchangable - Grey & Black Calfskin Leather
The Everyday Watch

Piaget Polo Date Watch, 36 MM

Polo Date Watch, 36 MM
The Everyday Watch

Piaget Polo Date Watch, 36 MM

Originally created in 1979 as the Maison's everyday watch, Piaget's updated Polo Date 500P1 is just 3.63 mm thick (the watch's movement is visible through its case). Not available in-stores, this Ecom exclusive will be a unique and versatile addition to any collection.

DialGuilloché finishing, blue dial
FunctionsSeconds, Hours, Minutes, Date at 6 o'clock
Diameter36mm
MovementAutomatic mechanical
StrapBlue Leather
The Waterproof Watch

Fifty Fathoms Bathyscaphe Quantième Complet Phases de Lune, 43MM

Bathyscaphe Quantième Complet Phases de Lune, 43MM
The Waterproof Watch

Fifty Fathoms Bathyscaphe Quantième Complet Phases de Lune, 43MM

Blancpain has added new diver watches to its classic Fifty Fathoms line, an extension of their collection celebrating underwater exploration. The titanium lightens up the oversize watch and offers greater resistance, perfect for the man who like to wear his watch every day.

DialUnidirectional satin-brushed titanium bezel with ceramic insert and Liquidmetal™ hour-markers
Diameter43mm
Caliber6654.P.4
StrapTitanium
Case Thickness13.3 MM
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The Out-Of-This-World Watch

OMEGA Speedmaster '57 Co‑Axial Master Chronometer 40.5 mm

Speedmaster '57 Co‑Axial Master Chronometer 40.5 mm
The Out-Of-This-World Watch

OMEGA Speedmaster '57 Co‑Axial Master Chronometer 40.5 mm

To be a certified Master Chronometer, Omega's watches must go through 8 tests over the course of 10 days, making it incredibly accurate. This legendary timepiece has been a part of 6 lunar missions, further proving its superior precision and history of pioneering new frontiers.

FunctionsHour, minute and chronograph seconds hands, date function, small seconds counter, 12-hour and 60-minute counter
Lug-to-Lug49.6 mm
Water Resistance5 bar
MovementManual-winding
Caliber9906
StrapGreen Leather
The Classic Watch

The Perpetual 1908 Watch, 39mm

The Perpetual 1908 Watch, 39mm
The Classic Watch

The Perpetual 1908 Watch, 39mm

Named after the year of Rolex's conception, the Perpetual 1908 watch is a glimpse into the bold history of the brand. This classic, scaled back style is a tribute to the original Oyster Perpetual watches. A piece of history meets modern technological innovation.

Dial18 ct yellow gold, polished finish
FunctionsCentre hour and minute hands, small seconds hand at 6 o’clock
Diameter39mm
Caliber7140
Water Resistance50 metres / 165 feet
MovementPerpetual, mechanical, self-winding
StrapAlligator leather
The Sporty Watch

Breuget Marine Tourbillon Équation Marchante, 43.9mm

Marine Tourbillon Équation Marchante, 43.9mm
The Sporty Watch

Breuget Marine Tourbillon Équation Marchante, 43.9mm

Breguet holds the distinction of being founded by A.-L. Breguet, the inventor of the tourbillon, which is the watch complication that combats the effects gravity has on timekeeping. He also worked as chronometer maker for the French Navy, which led to the long-standing collection of sporty timepieces, The Marine watches.

DialGold, hand-engraved on a rose engine
FunctionsHours, Minutes, Small seconds and equation cam. Day, retrograde date, month and leap year indications.
Diameter43.9mm
Caliber581DPE
Water Resistance10 bar
MovementSelf-winding
CasebackSapphire
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The Drivers Watch

TAG Heuer Carrera Chronograph, 39 MM

Carrera Chronograph, 39 MM
The Drivers Watch

TAG Heuer Carrera Chronograph, 39 MM

The Carrera watch style, created in 1963, was created to pay tribute to the 3,000-kilometer, 5-day, high-speed car race, the Carrera Panamericana. 60 years later, the next-generation of Carrera watches continue a legacy of functionality and legibility.

DialBlue Circular Brushed finish
FunctionsHours, Minutes, Seconds, Chronograph : 1/4 second, 30 minutes counter, 12 hours counter, Date
Diameter39mm
CaliberTH20-00
Water Resistance100 m
MovementAutomatic Chronograph
StrapBlue Leather
The Tonneau Watch

Malte Manual-Winding, 36.7mm

Malte Manual-Winding, 36.7mm
The Tonneau Watch

Malte Manual-Winding, 36.7mm

This unique tonneau watchface shape has long been a signifying mark of Vacheron Constantin since 1912. The Malte collection boasts classic watches with clean lines, distinguished mechanisms, and has been stamped with the Hallmark of Geneva - the most prestigious in watchmaking.

DialTonneau watchface
FunctionsSmall seconds, Minutes, Hours
Diameter36.7mm
Caliber4400 AS
Water Resistance3 bar
MovementManual-winding
StrapAlligator Leather
The Durable Watch

Pantheon Pantheon IV Chronograph Watch, 45mm

Pantheon IV Chronograph Watch, 45mm
The Durable Watch

Pantheon Pantheon IV Chronograph Watch, 45mm

Designed with the Roman Pantheon in mind, this watch exhibits the marriage of masterful Swiss composition with the beauty and brilliance of Roman architecture.

DialBlack Iconic Plated (IP) Case with a polished silver IP bezel
FunctionsHour - Minute, Seconds
Diameter45mm
MovementSwiss quartz movement
StrapElastomer Band
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The Royal Watch

Audemars Piguet Royal Oak Selfwinding Flying Tourbillon, 37mm

Royal Oak Selfwinding Flying Tourbillon, 37mm
The Royal Watch

Audemars Piguet Royal Oak Selfwinding Flying Tourbillon, 37mm

The legendary Audemars Piguet Royal Oak celebrates its fiftieth anniversary this year. The flying tourbillon is highlighted at 6 o' clock on a beautifully etched plum dial set in a stainless-steel case and band.

DialPlum dial with “Petite Tapisserie” pattern, white gold applied hour-markers and Royal Oak hands with luminescent coating.
FunctionsFlying tourbillon, hours and minutes.
Diameter37mm
Caliber2968
Water Resistance50 m
MovementSelfwinding
StrapStainless Steel
The Two-Tone Watch

Patek Philippe Reference 6300GR - Grand Complications, 47.7mm

Reference 6300GR - Grand Complications, 47.7mm
The Two-Tone Watch

Patek Philippe Reference 6300GR - Grand Complications, 47.7mm

The new Split-Seconds Chronograph gives one of Patek's most sought-after grand complications a fresh look with a new "two-tone" version combining white gold and rose gold, along with brown opaline dials.

DialTime side: brown opaline, gold applied Breguet numerals, hand-guilloched hobnail pattern. Calendar side: brown opaline. 18K solid gold dial plates.
FunctionsMinute repeater with classic gongs. Strikework mode display (S G P). Alarm with time strike. Alarm on/off indication. Date repeater. Movement and strikework power-reserve indication. Strikework isolator indication. Second time-zone. Second time zone day/night indication. Instantaneous perpetual calendar. Day, date (on both dials), month, leap-year cycle by hands. Four-digit year display in an aperture. Moon phases. 24-hour and minutes subdial.
Diameter47.7mm
CaliberPatek Philippe Caliber 300 GS AL 36-750 QIS FUS IRM
MovementManually wound
StrapAlligator leather
The Corporate Watch

The Master Collection in Sunray Blue, 34mm

The Master Collection in Sunray Blue, 34mm
The Corporate Watch

The Master Collection in Sunray Blue, 34mm

Launched in 2005, the Master Collection is a continuing line of sleek everyday watches. This stainless steel style with a blue watchface can be worn for any occasion, and will never go out of style.

DialSunray blue dial set with 12 Top Wesselton VS-SI diamonds, for a total of 0.055 carats
FunctionsHours, minutes, seconds and date
Diameter34mm
CaliberL888
Water resistance3 bar
MovementAutomatic
StrapStainless Steel
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Olivia Hosken
Deputy Managing Editor

Olivia Hosken is the deputy managing editor of House Beautiful, where she oversees operations across the brand's print and digital platforms. She also writes about design and architecture and was previously the style & interiors writer at Town & Country and the managing editor of Dwell. 

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Cassandra Hogan
Fashion Assistant at Town & Country
Cassandra Hogan is the Fashion Assistant at Town & Country where she handles all things fashion and jewelry for both print and digital.
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