Christiane Paul - Annemarie Börlind

woman 

THE BÖRLIND MAGAZINE 

ISSUE 2/2012 

natural 

LEAF OF THE LINDEN TREE A SYMBOL OF GREEN GLAMOUR 

Beauty 

Makeup 

www.boerlind.com 

Spotlight 

Christiane Paul

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NEW! 

100 % free of perfume, parabens, paraffins, 

silicones, PEG, animal extracts 

Medical care. Natural effect. 

Available from health stores, perfumeries and 

pharmacies. www.dadosens.com 

Visit DADO SENS 

on Facebook

Dear Readers, In this issue 

Do you share our view that for the world to have a future, to be truly modern 

and progressive, we need to focus our values on all that is natural, sustainable, 

ecological and socially responsible? Top model Naomi Campbell, for instance, 

is having a zero-energy house built for her – an environmentally friendly and 

extraordinarily chic vacation home. To be sure, not everyone can afford that 

sort of luxurious eco-house. But luckily we can also add a little “green glamour” 

to our lives whenever we wish. That’s what popular actress Christiane 

Paul, our new brand ambassador, does. In addition to using natural cosmetics, 

she also lives in a environmentally conscious way that can truly be described 

as exemplary. Read our special feature on this topic starting on page 8. 

A way to combine the beautiful with the good – that’s what we want 

to offer our consumers with our premium natural cosmetics. Our principles 

were validated at the Clean Tech Media Awards in Berlin, an important German 

sustainability award. Our skincare products and makeup, based on natural 

ingredients, were very well received by the celebrity guests at the gala 

(page 16). We invite you too to discover, in this new issue of “natural 

woman,” how natural cosmetic products and natural makeup can make our 

world just a little more glamorous and sustainable. 

Sincerely yours, 

Daniela Lindner, 

BÖRLIND Management Team Member 

PRINTING INFORMATION | Editor: BÖRLIND – Gesellschaft für kosmetische Erzeugnisse mbH | Lindenstraße 15 | 75365 

Calw/Schwarzwald, Germany |Tel.: (+49) 7051 6000-0 | Tel.: (+49) 7051 6000-60 | www.boerlind.com Lead editor: Thomas H. 

Mendes, Börlind GmbH | Design and Implementation: Medienfabrik Gütersloh GmbH | Carl-Bertelsmann-Straße 33 | 33311 

Gütersloh, Germany | Project Management: Anja Bröckling | Editing: Anja Bröckling, Rebecca Schirge | Graphics and Illustrations: 

Miriam Frömming | Production and Printing: Mohn media Mohndruck GmbH | 33311 Gütersloh, Germany | Photos: Börlind 

(4, 5, 11, 13, 15, 18, 19, 21, 23, 26, 27) | Corbis (3, 4, 5, 6, 7, 12, 13, 14, 15, 17, 19, 20, 21, 22, 23, 24, 25, 26, 27) | der Hörverlag (23) | Lutz 

Duerichen (1, 8, 10) | dpa (9) | Festival de Cannes (21) | Gesellschaft für angewandte Wirtschaftsethik (17) | Haus St. Anton (17) | 

life medicine RESORT DAS KURHAUS (17) | Ludwig Verlag (10) | Medienfabrik Gütersloh GmbH (3, 7, 11, ) | RTL Television GmbH (8) 

| Fotolia/Steffen Sinzinger (24, 25, 26) | 2012 Sony Pictures Releasing GmbH (18) | Christiane Trabert (16, 19) | X Verleih AG (21) | 

Zurich Film Festival (18) 

4 | makeup 

The 1920s – The Natural 

Beauty of Classic Glamour 

editorial 

8 | special 

Christiane Paul: BÖRLIND’s New 

Brand Ambassador 

12 | body & soul 

TAUTROPFEN Amalur with Precious 

Amaranth from the Andes 

14 | care 

Dry, Sensitive Skin? DADO SENS 

ExtroDerm to the Rescue 

16 | spotlight 

BÖRLIND Highlights 

22 | beauty 

Facial Masks – A Relaxing 20 Minutes 

with an Immediate Impact 

Uniquely effective: each cream is 

formulated with botanical oils 

27 | worldwide 

BÖRLIND Around the World: What 

Japanese Women Prize in Cosmetics 

3 | natural woman 2_2012

makeup 

4 | natural woman 2_2012 

New 

The Roaring Twenties – 

besides conquering the 

movie screens, they are also 

making an appearance on 

the runways. We show you 

what this retro trend is all 

about and how you can get 

the look at home. 

OPULENT. Women 

were clamoring for 

striking jewelry and 

flapper dresses.

Nostalgia Long 

The 1920s – a journey back to the age of glamour 

The applause just wouldn’t stop 

when director Michel Hazanavicius 

stepped onto the stage at this year’s 

Oscar awards. He received five copies of 

the coveted trophy for “The Artist,” his 

grand declaration of love for silent movies. 

In his 100-minute-long masterpiece, he 

brings the feeling of the 1920s back to life. 

Entirely without words. The film’s magic 

arises above all from the expressive blackand-white 

images that tell stories of 1920s 

flair and of transformation – an economic 

boom, women’s emancipation and a revolution 

in fashion. Did the director have any 

idea what a wave of nostalgia he would 

trigger with “The Artist”? 

Designers like Gucci, Marc Jacobs and 

Ralph Lauren are currently bringing the 

1920s back onto the runway with flapper 

dresses, feather boas and beads. Hollywood 

stars are just as excited about this trend; 

Keira Knightley, Michelle Williams and 

Katherine Heigl all strode across the red carpet 

to film premieres and awards ceremonies 

wearing styles that revisit the 

fashion moment that was the 1920s. They 

wore their hair in elegant finger waves and 

wore knee-length dresses with plenty of 

tulle, luscious beaded and feathered ornaments 

and breathtaking makeup. 

Seductive elegance for a 

new kind of self-confidence 

Women in the 1920s were already bidding 

farewell to false modesty. After World War I, 

women had to enter the workforce and take 

over many tasks that in the past had been 

performed by men. To balance out their daily 

routine in the office they sought out pleasurable 

leisure activities and enjoyed their 

newly acquired independence to the fullest. 

Physical activities like rowing and hiking 

were no longer taboo for women. In the 

evenings they went out to the cinema. Marlene 

Dietrich in particular provided them 

with a new role model as a “femme fatale.” 

Above all, women discovered nightlife for 

themselves. 

They danced the Charleston, the foxtrot 

and the tango with wild abandon, and when 

the occasion called for it, they accessorized 

Long Lasting Volume Mascara black 10 contains resin from the sala tree, which ensures 

improved adherence and long-lasting color. Liquid Eye Liner black 01 can, thanks to its 

delicate foam applicator, be applied with great precision. It is fragrance-free and therefore 

especially suited for the delicate eye area. Kohl Pencil black 09 further emphasizes your 

eyes. With Powder Eye Shadow beige 22 & stone 31 you can, depending on the time 

of day, create a discreet shimmer or more strongly accentuate your eyes. Lip Gloss nude 11 is 

suitable for a shimmery daytime look but can also be worn over lipstick in the evening to get 

more shine. Lip Contour Pencil red 10 perfects the outline of your lips. Lip Color 

celebrity red 54 & dark cherry 65 give lips elegant, breath-taking color for day and 

evening. 

Lasting Volume Mascara black 10 

Liquid Eye Liner black 01 

Kohl Pencil black 09 

Powder Eye Shadow beige 22 

& stone 31 

Lip Gloss nude 11 

Lip Contour Pencil red 10 

Lip Color celebrity red 54 

& dark cherry 65 

5 | natürlich frau 2_2012

makeup 

with an elegant cigarette holder and a glass of gin or 

champagne. To match this mood, fashion also became 

more permissive; skirts and dresses got shorter and more 

seductive. Coco Chanel came up with the wildly successful 

“little black dress.” 

Striking makeup went along with all this new-found 

self-confidence. Red lipstick made its grand entrance, mascara 

was applied thickly to the lashes and eyes were 

framed with black eyeliner. 

In the evening, elegant women 

turned into shimmering divas 

If you too are getting the urge to time travel to the Golden 

Twenties, you can let yourself be whisked away by 

ANNEMARIE BÖRLIND’s “Classic Glamour” fall and winter 

looks. The look is based on strong, classy reds for lips and 

striking opulence for eyes. And here’s how you get it: First, 

apply a neutral base layer to your eyelids and fix with powder. 

Then, starting at the inner corner of the upper eyelid, 

draw a line toward the outside with “Liquid Eye Liner black 

01.” The liner contains glycerin and mineral pigments that 

ensure a natural tone without a appearing overly severe. 

Next, depending on the occasion, apply either “stone” or 

“beige” powder eyeshadow with a small brush, following the 

line of the upper lashes and smudging it up to the fold of 

the eyelid. Then brush your lashes several times with “Long 

Lasting Volume Mascara black 10.” 

For this glamorous look, it’s 

alright to go to extremes 

Use “celebrity red” or “dark cherry” for sensuous lips. 

You can, depending on the time of day, select a 

more intense or darker shade of red for your lips. 

With red, perfection is especially important. To 

make lips look smoother and fuller, lighten 

them first with a base layer. Then choose a contour 

pencil of the same color as the lipstick, 

apply it at the corners of your mouth and 

smudge it inward across your lips. Finally, 

apply lipstick with a brush, powder it and 

apply it again – this makes the color last significantly 

longer. 

Now you are ready: Decked out in 

golden 20s nostalgia, there’s nothing to 

hold you back from making a seductive, elegant 

appearance. n 


Get the Look! 

You too can look ready for the silver screen 

Hair 

Soft finger waves and a 

cheeky bob were typical for 

the era. 

Makeup 

Style 

Minidresses with 

fringe are a must for 

flapper style. And for 

evening, choose a 

“little black dress” 

à la Coco Chanel. 

Jewelry 

Don’t hold back, even on 

your head! Sparkly rhinestones 

or outrageous 

feather boas and hats 

are all allowed. 

With such striking accessories, the makeup also has 

to draw everyone’s attention. Both eyes and mouth 

may be dramatically emphasized. 

Movie suggestion 

THE ARTIST 

This film pays homage to 

the importance of the silver 

screen and the Golden 

Twenties. Enjoy this unique 

love story at home by 

watching the silent film 

on DVD.

22% 

of German women 

use lipstick daily 

11% 

even use it several 

times a day 

1If you apply it once 

a day, you’ll use up 

one tube of lipstick 

a year 

Adored 

by Women 

For almost 130 years, lipstick has 

been their loyal companion. 

4 The average 

woman has four 

lipsticks 

Red 

is the most 

popular color 

2,7 kg 

The average woman 

uses 2.7 kg of lipstick 

over her lifetime 

BÖRLIND Lead Developer 

Guylaine Le Loarer 

What are natural lipsticks 

made of? 

At ANNEMARIE BÖRLIND we use 

exclusively high-quality natural ingredients, 

meaning firm waxes with 

high melting points like beeswax, 

carnauba wax and candelilla wax. 

We add soothing cocoa and shea 

butter for soft, supple lips. Organic 

castor oil helps distributes the pigments 

that provide color and shine. 

Hyaluronic acid also prevents lips 

from drying out when it’s cold and 

windy. 

What ingredients do we 

not use, and why? 

We do not use synthetic raw 

ingredients like silicone oils and 

petroleum-based ingredients; after 

all, when you wear lipstick you automatically 

consume some of it too. 

Furthermore, these substances can 

trigger allergies or skin irritation. 

We also leave out substances derived 

from dead animals, like carmine. 

The red pigment carmine is obtained 

from dried female cochineals, and 

this insect-derived substance is also 

suspected of being an allergen. 


special special 

“Living sustainably – 

for me that means 

starting with myself!” 

Christiane Paul, actress and brand 

ambassador for ANNEMARIE BÖRLIND 

A look at her filmography... 

2011/2012 

2010/2009 

VATERTAGE – OPA ÜBER NACHT DER DOC UND DIE HEXE 

(FATHER’S DAYS – GRANDPA (DOC AND THE WITCH) 

OVERNIGHT) 

Two-part TV comedy 

Feature film/Romantic comedy JERRY COTTON 

DIE VAMPIRSCHWESTERN* 

(THE VAMPIRE SISTERS) 

Feature film 

TV movie/Crime comedy 

* Coming 8 | to natürlich theatres on frau December 2_2012 27, 2012. More information on page 18. 

Keeping 

HINDENBURG. In this two-part 2011 TV 

show she worked with actors including 

Heiner Lauterbach. 

2008 

THE DUST OF TIME 

International feature film 

DIE WELLE (THE WAVE) 

Feature film/Social drama

It Natural 

Learn why Christiane Paul is a fan of natural cosmetics 

A sought-after actress stands up for what she believes in, working for a more environmentally 

just future and as a natural cosmetics ambassador for ANNEMARIE BÖRLIND. 

She traded a highly respected profession for work that’s 

more often considered a labor of love when she finally 

gave up her work as a medical doctor in 2004 in order to 

pursue acting as a career. Acting was her passion even before it 

became her career, and she has been in front of the camera since 

1991. She is a sought-after “jewel” in the film sector who prefers 

to choose roles that mean a lot to her personally, roles in which 

she sees something special. “I like to look for characters that at 

first I have no idea how to play and don’t know if I even can play 

them,” she says. She doesn’t mind if the part is small – as long 

as it’s demanding. One example is the three-part film for the 

German TV channel ZDF, “Das Adlon. Ein Hotel. Zwei Familien. 

Drei Schicksale.” (“The Adlon. One Hotel. Two Families. Three Destinies.”), 

which is scheduled to be broadcast in spring of 2013. “In 

this historical epic, I have a small but splendid supporting role 

as a photographer with an American accent,” says Christiane 

Paul. 

Comedies, mysteries, children’s movies: she 

has been in front of the camera for 20 years 

This film version of the story, with Marie Bäumer, Ken Duken, Jürgen 

Vogel and Heino Ferch, brings stories about the legendary 

Berlin Hotel, the Adlon, back to life. Paul, who has won the Max 

Ophüls Prize, the Bavarian Film Prize and the Golden Camera 

2007/2006 

VORNE IST VERDAMMT WEIT WEG 

(AHEAD IS A LONG WAY OFF) 

Comedy 

COPACABANA 

Family TV drama 

REINE FORMSACHE (A MERE FORMALITY). 

Romance, 2005, with co-star Marc 

Hosemann. 

Prize, works primarily in the genres of feature films and madefor-TV 

dramas. But there is one area in which she is definitely 

not just acting – her involvement in sustainability issues. In this 

other passion that is vital to her, she is entirely herself. She is as 

authentic, captivating and convincing in her “ecological mission” 

as she is in front of the camera. And she does all that without 

coming across as finger-wagging, self-righteous zealot. 

If you talk with her about climate change, a topic that has 

been occupying her for years, her expression grows serious with 

concentration. After a few seconds, this ethereal beauty speaks 

her mind: “The thing that’s still missing is the networking, cooperation 

among the worlds of science, energy companies and industry. 

After all, many companies already have ideas about how 

to decrease their CO2 output. But all that just isn’t enough to 

actually counteract climate change. What we need is a broad 

critical mass.” We asked her whether she thinks that the designation 

of 2012 as the year of sustainability science will change 

anything. “More than anything, there have to be a lot of people 

doing their utmost in society.” 

When Christiane Paul describes her climate-friendly lifestyle, 

she likes to quote Jonathan Safran Foer, author of the book “Eating 

Animals,” from which she learned a great deal: “He put it very 

concisely. He said becoming a vegetarian is a radical change, but 

it’s just an individual change. 100 million people who each 

forego the steak they usually eat once a week means 100 million 

2005/2004 

IM SCHWITZKASTEN 

(PINNED DOWN) 

Social comedy for TV 

AUSSER KONTROLLE 

(OUT OF CONTROL) 

Police thriller for TV 

WORKAHOLIC. In 1996 she received the 

Bavarian Film Prize for her role in this 

film. 


Biographical summary 

Christiane Paul, born on March 

8, 1974 in East Berlin, is an actress, 

author and mother. She 

started her career as a model 

at the age of 16. While she attended 

medical school she also 

worked as an actress and attended 

the Lee Strasberg Institute 

in New York. In 1993 she 

fewer meat meals. You can apply that to many areas of life,” says 

Paul. Reading her book “Das Leben ist eine Öko-Baustelle” (“Life 

is an Ecological Construction Site”), which Paul researched for 

three years together with author Peter Unfried and launched an 

attempt to live in an environmentally conscious way for one year, 

makes it clearer just how intensively Paul has dealt with topics 

around the global climate crisis. 

For her, living in a more environmentally conscious 

way includes natural cosmetics as well 

“Of course, as a working mother with two small children you 

keep coming up against your limits,” says Christiane Paul. “So, 

my life is indeed an ecological construction site, but it feels 

right,” she explains. You can, in fact, see the foundation of her 

construction site: “I get electricity from environmentally sustainable 

sources and embrace all the usual tips for saving energy 

in the home,” she says, as a first example. 

For catered meals on set she selects vegetarian delicacies, 

and at home the menu increasingly features tofu, grain burgers 

and soy sausages as well as regional organic foods. She describes 

herself as a “flexitarian” and eats a maximum of one 

pound of meat per week. She books flights only when necessary 

for professional reasons. And she uses a car only when 

there is no other way to solve transportation logistics. That 

means you’ll often see Christiane Paul pedaling through the 

Schöneberg neighborhood of Berlin on her “Christiana bike,” 

a cargo bike with a solid box between two front wheels. With 

her bike, transporting children and shopping isn’t a problem. 

Natural cosmetics are another building block on Christiane 


received her first leading role, 

in “Deutschfieber” (“German 

Fever”). She was involved with 

World AIDS Day campaigns 

(2005, 2008, 2009) in Germany 

and the UN Climate Conference 

(2009) and supports the 

“Your Voice Against Poverty” 

project as well as UNICEF. 

FULL OF IDEAS. 

“Das Leben ist eine Öko-Baustelle. 

Mein Versuch, ökologisch bewusst 

zu leben” (“Life is an Ecological 

Construction Site. My Attempt 

to Live an Environmentally 

Conscious Life”), 

Ludwig Verlag, 

€19.99. 

Paul’s ecological construction site. Her profession is hard on 

her sensitive skin, and for that reason she has, for many years, 

preferred natural cosmetics. “I am quite happy with the products 

from ANNEMARIE BÖRLIND. They are high-quality cosmetics 

from a German company with a strong tradition, and 

they meet all of my expectations. They are of excellent quality, 

feel good on your skin and offer the added value of being environmentally 

friendly products. A lot of shared interests connect 

me to the Lindner family,” says the actress. 

No doubt there are a lot of other important environmental 

building blocks that will enrich Christiane Paul’s canon of values. 

For she believes that if you don’t do anything, you are still 

doing something. You are, for example, deciding to allow 

global warming to continue. “I’m not interested in espousing 

values, but rather in doing what’s possible,” she says, and adds 

that “a 21st-century environmental activist is no longer someone 

who just carries a frog across the road, but someone who 

takes full responsibility as a citizen and as a human being.” n 

Book recommendation 

“A ‘Hello! Wake up!’ book.” 

Emotion, December 2012 

»ANNEMARIE BÖRLIND 

has everything that I 

expect from high-quality, 

environmentally friendly 

products.« 

“Like a textbook of specific ways to think ecologically.” 

Frankfurter Allgemeine Zeitung, October 2011 

“’Life is an Ecological Construction Site’ is a 

smart and very committed call to action.” 

Deutschlandradio Culture program, November 2011

A Star Comes to Visit 

Learning what’s in all those jars, bottles and tubes 

How are natural cosmetics made? Christiane Paul comes to 

Calw for a day. Her goal is to investigate the world of natural 

skincare product processing and production. 

It’s wise to be cautious about any commitment one makes, and ANNEMARIE 

BÖRLIND’s new brand ambassador is very careful about whom she publicly endorses. 

Even though Christiane Paul has been using these premium cosmetics from 

our southern German company for a long time and does not need to be convinced, 

she finds it important to take a look behind the scenes and learn a little more. “After 

all, how many people get a chance to see close up how natural cosmetics are made?” 

the actress points out , looking forward to a day spent among test tubes, raw materials 

from around the world, first drafts of recipes, jars and bottles and filling equipment. 

“At BÖRLIND, everything from the initial idea to the finished product takes place 

right here in Calw. In terms of the environment, I find that to be really exemplary,” says 

Paul. “I like the fact that the raw materials are organically grown or wildcrafted, that 

the organic botanical oils come from first pressings and that no paraffin, petroleum 

or silicone is used.” Daniela and Michael Lindner are pleased about the visit from their 

new brand ambassador; as Daniela Lindner says, Paul “suits us perfectly because of her 

natural radiance and her involvement in sustainability issues.” “And,” laughs Christiane 

Paul, “once I have discovered something that works for me, I stick to it!” For she has already 

found her skincare favorites: “The Creme Sorbet and the Aquanature moisturizer 

give my sensitive, moisture-poor mixed skin type exactly what it needs.” “And how 

would you summarize your day, Ms. Paul?” asks Daniela Lindner. “One of the things I 

learned today is how the shea butter is made in the fair trade project in Mali. I hadn’t 

known that a marvelously nourishing botanical oil can be obtained from these special 

nuts. It’s really great that BÖRLIND is also supporting African families with this project. 

I just feel good with these sorts of products.” n 

Having makeup applied 

In the lobby with Daniela Lindner 

IN THE LABORATORY. Lead 

Developer Guylaine Le Loarer 

explains what’s in natural 

cosmetics. (Photo in middle) 

In the production area 

The Favorite 

DISCOVERED FOR HERSELF. 

Aquanature Creme Sorbet 

is Christiane Paul’s favorite 

skin care product. “It absorbs 

right away and leaves 

the skin feeling soft and 

smooth,” she says. 


ody & soul 


The Splendor 

of the Gods 

Journey to the realm of the Incas 

with amalur 

Golden delights: Let yourself be enchanted by myths 

and cultures from centuries past. Natural cosmetics 

truly can be so exciting! 

Woman set aside many hours for the care of their bodies and 

their skin. Golden disks adorned the ears of the men. Signs 

of immeasurable wealth. In the 13th century, this powerful 

Indian kingdom in the highlands of what is now Peru had a treasure 

that was hidden away from the rest of the world – gold. Vast quantities 

of gold. Maybe it was gold’s perpetual radiance that so impressed 

the Incas. They did not, in any event, use it as a currency. They crafted 

the gold into jewelry, works of art and ceremonial objects. During this 

splendid era in history, women and men saw themselves as daughters 

and sons of the sun. In addition to the sun god, Inti, the rulers of the 

Inca were also honored as gods. 

Perhaps your next trip abroad will include a visit to Urubamba 

Valley, the “Sacred Valley of the Incas.” But in the meantime, you can 

enjoy a home spa treatment filled with golden delights. Beauty secrets 

that have been passed down through the ages unfold in the 

“amalur” line of skincare products from TAUTROPFEN – a drop of paradise. 

An exciting adventure for your skin and your senses. n 

ENTICING. Cacao shell powder 

makes amalur body exfoliator 

uniquely gentle and leaves 

your skin exquisitely soft.

The primary botanical ingredient of TAUTROPFEN amalur 

Amaranth 

The Sacred Grain of the Andes 

A wildcrafted miracle 

ingredient 

Amaranth thrives at altitudes of 11,000 feet, in 

spite of drought, heat and the harsh climate of 

the high reaches of the Andes. Its bursts of flamered 

blossoms reach six feet into the air. Amaranth, 

also called “the gold of the Incas,” is one of 

humanity’s oldest useful plants. It is primarily the 

seeds of this grain, which resembles millet, that 

are used. The Incas of Peru used the amaranth 

plant as a basic food staple, a pigment and a central 

component of religious rituals, and it was as 

important to them as their gold. Most importantly, 

amaranth gave them valuable energy in 

the form of vitamins, minerals and amino acids. 

Amaranth has gained a following in our own 

times as well; NASA considers amaranth so nutritious 

and so valuable that some of this ancient 

grain is taken along on every voyage into space. 

Many nutrition-conscious consumers also love 

these little seeds as puffed amaranth, for example, 

or as an ingredient in cereal and granola. 

Nutritious oil 

The little round grains are less than a millimeter 

in diameter, meaning only a tiny amount of oil 

can be extracted from each one. The oil is, there- 

TAUTROPFEN amalur – like a hidden 

treasure of the Incas 

Organic amaranth, jojoba and almond oil nourish 

mature, delicate skin. The kakadu plum contains 

vitamin C and protects and moisturizes; 

fore, a very high-priced raw material. Amaranth 

oil, golden in color, contains over 70% unsaturated 

fatty acids, including membrane-strengthening 

polyunsaturated linoleic acid, protective 

palmitic acid, and moisture-retaining oleic acid. 

Its high percentage of squalane in particular (8 

percent compared to olive oil’s 0.7 percent) makes 

amaranth oil so valuable. Squalane is a natural 

moisturizer that can also be distributed easily 

across the skin, is absorbed quickly and leaves the 

skin feeling soft and smooth. In addition, these 

oil components actually ensure that the skin’s 

own lipids do not oxidize. 

Cosmetic uses 

Its incomparable cosmetic effectiveness means 

amaranth oil is a revitalizer par excellence, especially 

for mature, delicate and dry skin. It intensively 

promotes regeneration, protects cells from 

free radicals and prevents irritation from UV radiation. 

Amaranth oil actively supports the skin’s 

moisture content, helping it appear smooth and 

fresh, and thereby minimizing lines. And by the 

way, the word “amaranth” comes from the Greek 

“amaranthus,” meaning immortal or never wilting. 

So it is a plant for eternal beauty – what a 

wonderful symbol for this ingredient! 

leatherwood honey helps the skin retain moisture. 

Products include cleanser, facial serum, facial 

emulsion, a moisturizer, a gentle body exfoliant 

with cacao shells and sugar crystals as well as a 

bath stick with a seductive chocolate aroma. 


care 

With a New Feeling of Lightness 

Understand your skin and give it what it needs 

Bath or shower? Water-based or oil-based creams? 

Dry, sensitive skin or skin with eczema requires 

special attention. 

L 

ife feels light as a feather. Find the inner tranquility that helps 

you deal with everyday setbacks. Many people who suffer from 

extremely dry, itchy skin or even atopic dermatitis and eczema 

wish they could find just that. A basic fragrance-free and irritant-free 

skincare routine tailored to your skin will help your skin and your soul 

escape the vicious circle of itching and the scratching that then triggers 

more itching. Such a routine can replenish your skin’s lipids and 

supply it with the moisture it needs. For skin with eczema, it is also 

important to increase gamma linoleic acid levels. This fatty acid keeps 

skin supple and inhibits substances that trigger inflammation and 

itching. 

The right basic skincare routine can stabilize 

the skin barrier and prevent itching 

Gamma linoleic acid for dermocosmetics is obtained primarily from 

borage or evening primrose oil. Dry skin also has reduced urea levels; 

applying this substance externally moisturizes and thus increases the 

skin’s elasticity. The golden rule of skincare is to moisturize 

twice a day. “It should be noted that for inflamed and 

draining eczema, water-based skincare products, 

like soothing oil-in-water emulsions, are 

preferable,” says Zaklina Savic of DADO SENS. 

Showering with lukewarm water is 

less stressful for the skin, and if you do 

like to take a bath once in a while, spend 

no longer than 15 minutes in the tub 

and keep the water temperature 

around 90 degrees Fahrenheit. Therapeutic 

oil baths can additionally support 

replenishment of the skin’s oils by creating 

an oil film that hinders evaporation 

after showering or bathing. Moisturizer 

should also be applied while the skin is still 

damp. For very dry areas of skin or eczema, creams 

with a higher oil content are ideal. Natural skincare makes 

life seem less stressful and boosts the feeling of well-being. n 


“DADO SENS – 

so you feel good 

in your skin.” 

Your DADO SENS skincare team

THE BLUE MIRACLE. Borage 

seed oil relieves inflammation 

and inhibits itching. 

WHITE GOLD. Dead Sea salt 

is known for its curative effects 

in atopic dermatitis. 

Tested for Effectiveness 

and Tolerability 

“Medical skincare, naturally effective.” In accordance 

with this principle, DADO SENS dermocosmetic products 

are regularly tested for good tolerability and effectiveness. 

Scientific studies are conducted in cooperation 

with external testing institutes and dermatologists. 

New products are also tested systematically by individuals 

who have the particular skin problem for which the 

products have been developed. Independent researchers 

then evaluate the data. 

Clinically confirmed: medically significant 

Over the course of a four-week testing period, a group 

of subjects used ExtroDerm facial cleanser, intensive 

cream and skin balm. The investigating physician 

conducted regular interviews and assessments. This 

ExtroDerm study, in which the relevant area of application 

was extremely dry, sensitive, irritated skin and 

atopic eczema, produced the following results: 84 

percent of the 24 subjects with eczema and seven 

subjects with dry, lipid-poor skin experienced significant 

improvement in the condition of their skin, both 

objectively and subjectively. 

ExtroDerm – for dry, sensitive skin 

A formula that contains urea and panthenol but no cortisone moisturizes 

skin and supports its own ability to retain moisture. Borage seed oil leaves 

skin satiny and soft and strengthens the hydrolipid layer. Dead Sea salt 

prevents irritation and inflammation. ExtroDerm is an ideal supplement 

to therapy for atopic dermatitis and psoriasis, even for small children. 

It decreases itching and flakiness. This line of products includes: facial 

cleanser, intensive cream, cleansing shower emulsion, skin balm, 

shampoo. 


spotlight 

BÖRLIND Highlights 

Trend-setting natural cosmetics – news, events and beauty tips 

GREEN GLAMOUR. Christiane Paul presented the 

environmental prize in the “Communication” category 

(above). Large selection of makeup (below). 


With Beautylounge at the 

Clean Tech Media Awards 

Welcome to Germany’s green carpet: 1,000 invited guests, 

including many celebrities, came to Berlin for this “green” 

event. The focus was on companies that are using clean 

and innovative environmental technologies to show that sustainability 

and profitability are definitely not contradictory terms. 

Supported by many stars: this German environmental 

and media prize was awarded for the fifth time 

There were 89 applicants from Germany and other countries in the 

competition, which covers the seven categories of “Energy, Communication, 

Lifestyle, Air Travel, Mobility, Children and Music.” BÖRLIND’s new 

brand ambassador, sustainability activist Christiane Paul, announced 

the winner in the “Communication” category. That winner, Climate 

Media Factory UG of the University of Potsdam-Babelsberg, works with 

climate researchers and uses audiovisual media to convey the results 

of especially successful climate research projects. Another winner, from 

the “Lifestyle” category, was Seccua GmbH with its development assistance 

project: ultrafiltration equipment that turns 2,500 liters of unfiltered 

water per hour into microbe-free drinking water. 

For BÖRLIND it was a great honor to be an official Clean Tech Media 

Awards partner. The guests received high-quality natural cosmetics in 

a sustainable goody bag and were gorgeously made up for the gala 

using those products. Read more about the awards and the 2012 winners 

at www.cleantech-award.de.

BÖRLIND – Now 

CSE-Certified 

A new certification that deserves attention. 

The CSE (Certified Sustainable 

Economics) seal documents a 

company’s sustainability efforts. This 

new seal shows consumers that a 

company is acting responsibly, especially 

with regard to the three pillars 

of sustainability – ecology, social responsibility 

and economics. 

BÖRLIND’s internal sustainability 

standards already received certification 

from EcoControl in 2008. “That 

meant we had already surpassed the 

minimum requirements for sustainable 

company management,” says THE NEW SUSTAINABILITY 

BÖRLIND proprietor and Managing SEAL. Certified Sustainable 

Director Michael Lindner. “After all, 

we can only have nature if we have 

Economics (CSE). 

sustainability as well,” he adds. For this reason, 

BÖRLIND made it a priority to work with the 

Gesellschaft für angewandte Wirtschaftsethik (Society 

for Applied Economic Ethics), the EcoControl certification 

entity and five other pilot companies to bring 

the new CSE standard into being. 

Helping Women in Need 

THE ST. ANTON HOUSE. Supporting people holistically. 

For many girls and young women, an unwanted pregnancy 

is a serious problem. Among the projects run by 

St. Anton House in the German state of Rheinland-Pfalz 

is one that helps prepare these young women to stand 

on their own feet. BÖRLIND supported the assistance 

center, which is run by the Sisters of the Good Shepherd 

religious order. “We are very thankful for the BÖRLIND 

company’s involvement,” says Peter Unzen, director of 

the facility. www.haus-sankt-anton.de 

Time for a Vacation? 

Prevention and regeneration are key building 

blocks for a healthy life – that’s the philosophy 

of “life medicine RESORT DAS 

KURHAUS,” a four-star spa in Bad Gleichenbach, 

Austria. It is located on a site with 

warm mineral-rich springs that have been 

used for curative purposes for 175 years. In its 

therapy center, the resort offers cuttingedge 

medicine, while in the SKINCARE cosmetics 

institute the focus is on the 

well-being of your skin; here guests can let 

themselves be pampered with products 

from ANNEMARIE BÖRLIND. The spa also offers 

a 5,000 square foot sauna area, a 25,000 

square foot pool, unique landscaping and a 

mild climate. 

life medicine RESORT DAS KURHAUS 

Untere Brunnenstraße 40 

8344 Bad Gleichenberg, Austria 

Telephone: + 43 3159 2294-4001 

www.lifemedicineresort.com 


spotlight 

Zurich, 

September 2012 


(The Vampire Sisters) 

In cinemas 12/27/2012 

A VISIT TO THE ZURICH FILM FESTIVAL. 

Every fall, the Zurich Film Festival presents 

the year’s best new discoveries from 

the world of film to about 50,000 viewers. 

Christiane Paul and Daniela Lindner 

were among the invitees and attended 

the event together. On that occasion, 

ANNEMARIE BÖRLIND, together with the 

Swiss celebrity hairstylist Roman 

Thomaskamp and the renowned Beauty 

& Style Academy Zürich, invited journalists 

and VIPs to an exclusive session of 

pampering and styling. 

Watch and Win! 

ANNEMARIE BÖRLIND’s brand ambassador as a vampire mother – you 

have definitely never seen Christiane Paul in a role like this. In the comic 

children’s film “Die Vampirschwestern” (“The Vampire Sisters”), based 

on the bestselling children’s book of the same name by Franziska Gehm, 

a Transylvanian vampire family moves to a small German town and tries 

to inconspicuously fit into daily life there. A film that will entertain 

adults and children alike this holiday season. See the trailer at 

www.vampirschwestern-film.de. 

Calw, June of 2012 

A FANTASY FOR YOUNG AND OLD ALIKE. Christiane 

Paul with her daughter in the movie, Marta Martin 

alias Silvania Tepes. 

BÖRLIND’s Big Contest 

Would you like to attend the film premiere in Munich on 

December 16 and meet Christiane Paul in person? If so, enter 

to win two premiere tickets with lodging and breakfast for 

two. Enter at www.boerlind.com or at www.facebook.com/ 

boerlind.naturkosmetik until December 2. 

And from the 3rd through the 31st of December you can win a 

family trip (two adults, 2 children under the age of 18) to visit the 

BÖRLIND natural cosmetics manufacturing company in Germany’s 

Black Forest, including lodging and breakfast. You can also 

enter online. 

A BEAUTY EVENT FOR BLOGGERS. 

They call themselves Beautyspion 

(Beauty Spy), Jadeblüte (Jade Blossom) 

or Glamourela’s Glitterworld and offer 

very subjective reviews of cosmetics and 

makeup in their online journals. Consumers 

place great trust in their evaluations 

and tips. Twenty-two German 

beauty bloggers got the chance to 

spend a day at BÖRLIND observing 

manufacturing processes, research and 

development; taking a closer look at 

raw materials; and testing products.

Stars in the BÖRLIND Look 

Natural makeup meets the fragrances of the year: In 

May of 2012 the Fragrance Foundation of Germany 

awarded the 20th German perfume prize, DUFTSTARS, 

in Berlin. Celebrity designer Jean Paul Gaultier received 

the personality prize. The manufacturers of “Chanel – 

Allure Homme,” “Elie Saab – Le Parfum,” “Yves Saint 

Laurent – L’Homme Libre,” “Hermès – 24, Faubourg” 

and “Marc Jacobs – Bang Bang” were also present to 

celebrate this important prize in the field of fragrance. 

For the fourth time, BÖRLIND was an official beauty 

partner of this glamorous event and had already made 

up VIPs and guests in preparation for the evening. Immediately 

prior to and after the award ceremony, many 

celebrities, members of the press and businesspeople 

visited the Natural Beauty Lounge. 

For Beautiful Moments 

NEW 

FROM ANNEMARIE 

BÖRLIND. Aquanature 

Hyaluron eye 

cream fights fine 

lines and dryness. 

NEW 

FROM TAUTROPFEN 

a drop of paradise. An 

extra dose of moisture 

with botanical 

hyaluronic acid and 

konjac root. 

NEW 

OFF TO THE BEAUTYLOUNGE TO REFRESH HER MAKEUP. Actress Nina 

Bott enjoyed getting made up with ANNEMARIE BÖRLIND products. 

FROM DADO SENS. 

ProBalance Gentle Eye 

Gel reduces dark shadows 

and puffiness. 

Giving is a Pleasure 

Packages that will delight any woman’s 

senses – give the gift of beauty. With each 

of the two TAUTROPFEN – a drop of paradise 

beauty boxes, BÖRLIND also gives you 

a free extra gift in a 15 ml trial size. In the 

sea buckthorn beauty box, you will find 50 

ml of nourishing facial cream and 15 ml of 

anti-aging fluid. The rose beauty box contains 

50 ml of regenerating facial cream 

and 15 ml of Pura Verde firming gel. In natural 

food stores and selected cosmetics 

stores. While supplies last. 

EXQUISITE FRUIT. 

Nourishes dry skin with 

organic sea buckthorn. 

DELICATE PETALS. 

Nourishes sensitive skin 

with organic rosewater. 


spotlight 

Cannes Can! 

An azure sea, plenty of stars and Golden 

Palms: the film festival on the Côte d’Azur 


In May of every year, top film celebrities, 

including actors, directors and producers, 

head to Cannes for what is probably 

the world’s most important film 

festival. 

They are the people who turned this popular 

beach town in southern France into a cosmopolitan 

city. They are the people who enable Cannes, 

for two weeks out of the year, to overshadow its charming 

neighbors, like Nice and Monaco. And they’ve been 

doing it for 65 years. In May of 2012, Hollywood stars 

like Brad Pitt, Elijah Wood, Bruce Willis and Matthew 

McConaughey came to the film festival to stroll across 

the red carpet into the Palais des Festivals et des Congrès, 

side by side with the most beautiful women in 

show business. They weren’t fazed by the raging storm 

that coincided with this year’s Cannes festival. The 

huge puddles, the sea of umbrellas, the driving rain and 

the cold wind did give the otherwise so idyllic Boulevard 

de la Croisette an uncharacteristically melancholy 

appearance, but the festival itself was as spectacular 

as ever. The incredible program of films, which includes 

only world premieres, makes this the biggest film market 

of all. For lovers of great cinema, it is the event of 

the year. 

BÖRLIND – Partner to German Films 

for the 65th Film Festival 

And the natural cosmetics company from the Black Forest 

also had a premiere here. For the first time, 

ANNEMARIE BÖRLIND was also present in Cannes, as 

a partner of German Films, the informational and consulting 

center for the international marketing and distribution 

of German movies. BÖRLIND’s makeup artists 

worked on guests at the German Films reception, giving 

them stylish, glamorous looks using naturallybased 

makeup. Actress Christiane Paul was among 

those wearing natural cosmetics there. ANNEMARIE

And the Winner is … 

… Michael Haneke. For his harrowing drama 

called “Liebe” (“Love”), the Austrian director received 

the Golden Palm, the most important 

film award aside from the Oscars. And it was 

the second time within three years that he 

had done so! In 2009, the 70-year-old Haneke was recognized 

for the first time for “Das weisse Band” (“The White Ribbon”). 

In his current film, he tells the moving story of an 80-year-old 

couple who seem to be enjoying an idyllic old age together. 

But eventually George, the husband, has to accompany his 

beloved wife Anne, once his partner in intellectual discussion, 

as she experiences the effects of a stroke and approaches 

death. The film has been running in German theaters since 

September 12, 2012. It will presumably be available on DVD 

sometime in late 2012 or early 2013. 

BÖRLIND’s new brand ambassador, together with Daniela 

Lindner of BÖRLIND’s management team, was in attendance 

at the film festival. Both women are art and film aficionados, 

and apparently they had the right instincts when selecting 

films. The showing they really loved was the film “Liebe” 

(“Love”) by Michael Haneke. 

There were 22 films in the competition, and 

the best one was awarded the Golden Palm 

Haneke, an Austrian director, won the competition and received 

that 19-leafed palm frond made of 24-carat gold and 

mounted on a simple, hand-polished piece of quartz. Winning 

the Golden Palm in Cannes is one of the great highpoints in 

the life of a filmmaker. The design of the “Palme d’Or” is based 

on Cannes’ coat of arms. This year, the jury consists of fashion 

designer Jean-Paul Gaultier, Hollywood actress Diane Kruger, 

her colleague Ewan McGregor and five other members. How 

did Christiane Paul select Haneke’s succinct and unusual 

On the red carpet 

TWO WOMEN, ONE GOAL. Christiane 

Paul and Daniela Lindner watched 

Michael Haneke’s film “Liebe.” 

REJOICING. Director Michael Haneke (middle), along with his lead actors Emmanuelle 

Riva (2nd from left) and Jean-Louis Trintignant (2nd from right), accepts 

the award from announcers Audrey Tautou (left) and Adrien Brody (right). 

drama to watch? She says that the film tells it like it is; at some 

point life ends, only love never dies. “This film shows us the 

harsh reality and presents us with the question of how to deal 

with the suffering of a person we love,” says Daniela Lindner. 

“After the premiere we had to sit in a restaurant with a glass 

of red wine for a while and just let everything we’d seen and 

experienced sink in,” remarks Christiane Paul. 

The film, they both say, is definitely worth seeing; topics 

like love, partnership, aging and death simply can’t always involve 

happy endings. “Haneke is a master and never spares his 

audience; he’s always truthful and clear. He is a director who 

does not caress his audience and say everything will be alright. 

He shows what things are really like. He deserves the prize,” 

declares the actress. In addition to the Golden Palm, the jury 

also awards prizes in categories such as male and female roles, 

direction and screenplay. And when the film festival ends, after 

14 days and 300 film showings, one thing remains – ecstatic 

award winners and an impression of glamour, radiance and 

glory. Cannes sure can! n 

In front of the 

festival hall 


eauty 


Put on Your Mask! 

Get a glowing complexion with these creamy helpers 

They are the beauty experience that has 

an immediate effect. Annemarie Lindner, 

founder of the BÖRLIND company, knew 

that back in 1956. The following excerpt from 

her biography describes the first wrinklesmoothing 

treatment successes for which she, 

as a natural cosmetics expert, was widely admired. 

“After the wax mask had been lying on 

the woman’s face for 15 minutes, I removed it. 

Oh no! I couldn’t believe my eyes. [...] The 

woman’s skin looked liked a zebra’s. She had 

white stripes on her forehead, around her eyes 

and around her mouth. What had happened? 

During her three-week vacation, the woman 

had tanned deeply, but her facial wrinkles had 

remained light. [...] I already knew that my mask 

was very effective. But I only learned how well it 

smooths the skin that evening. [...] After the 

evening lecture in Bensin I could have sold more 

Packs and masks are like a vacation for 

your skin, like an exclusive extra for your 

otherwise routine skin maintenance 

plan. Their specialty is making what’s 

“old” look “new” again. 

masks than I had in stock.” If you’d like to have 

your own masked ball at home, BÖRLIND offers 

a wonderful assortment with high-quality 

recipes for any type of treatment you desire. 

These masks renew and revitalize, sweetening 

stressful daily routines a little, like band-aids 

for the soul. They add the finishing touch to a 

luxurious “me time” plan. 

And they result in fresh-feeling 

skin that is soft and silky to the 

touch 

After using these creamy formulas, you’ll look in 

the mirror and say, “Aha! There’s my younger self 

again!” You will see relaxed features, a clear gaze, 

skin like satin and a hint of rosy blush on your 

cheeks. But just how do masks actually help 

damaged, dry or irritated skin get back on track?

They remove the last remaining 

particles of dirt, moisturize 

intensively, draw regenerating 

substances into 

deeper layers of the 

skin and stimulate 

blood circulation. But 

they must be applied 

to thoroughly 

cleansed skin. This 

helps ensure that the 

skin will be able to 

take in the mask’s rich 

ingredients. When 

cleansing your skin in 

preparation for the mask’s 

immediate lifting and firming 

effects, you will already begin to 

dispel any gloomy thoughts as your anticipation 

grows. 

Apply it thickly! It’s the perfect thing 

after too much sun or too little sleep 

Once you have selected the right mask, use the cosmetic 

brush (not your fingers!) to apply it right out of 

the jar or tube. The first stroke of the brush feels marvelous. 

Cooling and pleasantly light, the creamy mask 

glides across the skin of your forehead, cheeks, chin and 

décolleté. Avoid the areas around the eyes and lips, 

where your skin is significantly thinner. Depending on 

the mask, you now leave the mask on and let it nurture 

your tired complexion for 15 to 20 minutes. 

During that time, allow yourself a little time to meditate 

or relax instead of taking care of household tasks. 

After all, you don’t get such an effective dose of beauty 

magic every day! Depending on your skin’s needs, once 

or twice a week is entirely sufficient. And if you too ever 

notice that your smoothed-out wrinkles appear white 

compared to your otherwise perfect tan, just rejoice that 

you’ve managed to uncrumple your skin! . n 

The crème de la crème of quick beauty fixes from ANNEMARIE BÖRLIND 

More moisture 

The LL Regeneration Moisture 

Cream Mask pampers 

your skin with extracts of 

cucumber, calendula, hibiscus, 

shea butter and other 

ingredients. It invigorates 

tired, stressed skin and reduces 

the appearance of 

lines and wrinkles. 

More energy 

LL Regeneration Vital Cream 

Mask – rich supportive care 

for more elasticity. Fights 

redness and broken capillaries. 

With skin-strengthening 

extracts of St. John’s wort 

and silverweed. 

PORE-DEEP. After a sauna, your skin is 

warm and your circulation is good. It’s 

the perfect time for a facial mask. 

20 Minutes 

of Happiness 

DAYDREAM WHILE IT TAKES EFFECT 

So, the mask has been applied – now what? Drink tea 

and wait? How boring. Scan in the QR code with your 

Smartphone, lean back and let Doris Dörrie’s entertaining 

18-minute-long short story “Chi’i” (excerpted 

from “Samsara,” published by Diogenes), which 

is part of the “Glücksgeschichten” (“Stories 

of Happiness”) audio series. Absolutely 

marvelous! 

HEAR THE STORY FOR 

FREE NOW. 

Available using this 

QR code or at 

www.boerlind.com/Glueck/ 

Available from October 1, 2012 

to February 28, 2013 

More tranquility 

With regenerating algae 

extracts, soothing bisabolol 

from chamomile and toning 

ginkgo, this anti-stress 

mask brings equilibrium to 

tired, damaged skin. For a 

rested and relaxed face. 

More freshness 

Here comes the light and 

refreshing Aquanature 

Hyaluron Moisture. With 

hyaluronic acid, marine 

plant extracts and cellstimulating 

papyrus cells 

for smooth, taut skin. 


eauty 

The 

Skin Pamperers 

Plant oils, the key to healthy skin 

Sesame oil 

Its high phytosterol and 

linoleic acid content 

helps the skin better regenerate 

itself. It absorbs 

quickly and is able to 

transport other active 

substances into deeper 

skin layers. 

Every natural cosmetic emulsion is based on high-quality, naturally pure 

oils from nuts, blossoms and seeds. And they have a unique effect on the 

skin. No other ingredient has this dual impact. 

Jojaba oil 

Actually, jojoba oil is a wax. This ingredient, 

which is said to have been a 

favorite of many Indian peoples, is a 

classic in the world of cosmetics and 

is included in many, many recipes. 

Why? It is extraordinarily well-tolerated 

by the skin, protects against dehydration, 

provides vitamins A and E 

as well as essential fatty acids and 

has an anti-inflammatory effect. 


Argan oil 

This reddish-golden oil 

has an excellent balance 

of oleic, linoleic and 

palmitic fatty acids. It is 

especially nurturing for 

mature, dry and barrierdamaged 

skin.

Rose oil 

This fountain of youth for 

your skin is derived from 

the Damascus rose, perhaps 

the world’s most captivating 

floral fragrance. Its 

essential oils soothe and 

regenerate the skin and 

help it retain moisture. 

Ideal for mature, dry skin. 

Gleaming white, sweet-smelling and pleasantly 

refreshing – that’s how our senses perceive a 

dab of cream. Morning and evening, when we 

scoop a little bit of it out of the jar, we also get the comforting 

feeling of doing something especially good for 

our skin. 

But beyond that, we don’t generally pay a lot of attention 

to this creamy little pleasure. When your 

breakfast or your pillow is calling, you usually leave the 

bathroom before your skincare products have even really 

been absorbed into your skin. Your thoughts aren’t 

really in the present moment, or in the same place 

your body is. 

Each plant oil has a number of 

skin-friendly active ingredients 

You could, however, take just a little more time. After all, 

you can definitely feel what the cream is and does, even 

if you can’t really see it with your naked eye. In addition 

to water, plant oils and waxes are the most important 

basic substances in any natural cosmetic recipe. They 

gently caress your skin with every dab of moisturizer you 

apply. 

For people who develop natural cosmetics, these 

oils and waxes are the heart of every formulation, the 

perfect foundation for healthy skin. Their properties 

are unique and amazing. Botanical oils don’t just lend 

a cream its consistency and guarantee its quality; 

Borage seed oil 

The seeds of the borage plant 

contain active substances 

that benefit inflamed, flaky 

skin or skin with eczema. This 

oil helps strengthen the skin 

barrier, thanks to a gamma 

linoleic acid content of 20 to 

25 percent. 

they also deliver nutrients to the skin. Their composition 

is what allows them to do this. “Like attracts like,” 

and plant oils are the perfect complement to human 

skin. In the skin’s outermost layer, the hydrolipid layer, 

sebaceous glands produce exactly the same substances 

that are part of the spectrum of active ingredients 

in botanical oils: Lipids such as triglycerides as 

well as the fatty acids they contain, like linoleic and 

oleic acids, ceramides, lecithin and squalane, a fat-soluble 

substance. Together with older skin cells, water 

and sweat, these substances form the skin’s own barrier 

layer, which protects it from external forces like 

sunlight, microorganisms, and chemical and mechanical 

influences. Furthermore, this protective layer prevents 

too much water from escaping and ensures 

that the skin remains supple. 

Unfortunately, the skin’s protective system grows 

increasingly weaker as we age. As sebaceous gland activity 

decreases and cell production slows, the outer 

skin becomes more permeable, enabling more harmful 

substances to enter and more water to leave the skin. 

Dry areas, lines and wrinkles become visible. Plant oils 

naturally counter these deficiencies as the substances 

in those oils that are identical to those found in the skin 

gently increase the outer skin’s triglyceride levels. 

They contain unsaturated fatty acids and fat-soluble 

substances that regenerate the skin barrier, constitute 

a building block to stabilize cell membranes and 

protect the skin from UV radiation. The phytosterols in 

Almond oil 

Extremely well-tolerated 

and with an array of uses 

– unsaturated fatty acids 

and the vitamin E compound 

alpha tocopherol 

ensure a protective, antioxidative 

and anti-inflammatory 

effect on the skin. 


plant oils even act as emulsifiers, binding to water and helping it penetrate 

into deeper layers of the skin. They are also thought to have 

an anti-inflammatory effect. In addition to fatty acids, plant oils’ 

highly effective cocktails also include other important skin-pampering 

ingredients, such as vitamins A and E. Jojoba, wheat germ, avocado 

and olive oils and shea butter, for example, are very rich in these 

vitamins, which regenerate, stimulate and protect skin cells. Some 

plant oils, such as almond oil and sea buckthorn oil, also contain tocopherols, 

a special form of vitamin E with antioxidant and circulation-stimulating 

properties. 

ANNEMARIE BÖRLIND, TAUTROPFEN – a drop of 

paradise, and DADO SENS: skincare with organic 

and fair trade oils 

All ANNEMARIE BÖRLIND, TAUTROPFEN – a drop of paradise, and 

DADO SENS formulations are based exclusively on high-quality plant 

oils. BÖRLIND also seeks to obtain botanical oils and waxes from underdeveloped 

regions of the world through fair trade organizations, 

and to support our own fair trade projects. Whether our skin-pampering 

ingredients come from jojoba, argan or shea nuts, almonds, 

olives, passionfruit, or borage or sesame seeds, only creams that contain 

substances similar to those found in the skin can be optimally 

absorbed by and help revitalize the delicate covering that protects 

our bodies. So the next time you apply your moisturizer, pay attention 

to nature’s miracle ingredients, which leave your skin so silky and 

soft. n 


Iran 

Fighting drugs and poverty with rose oil 

and rosewater: Fragrant Damascus roses, for 

use by BÖRLIND and other companies, now 

grow where opium was once cultivated. 

Thanks to ongoing delivery contracts, 

1,500 people have a dependable income here. 

And the Sanati Foundation also finances three 

orphanages and a women’s shelter with 

the profits. 

BÖRLIND 

Fair Trade 

Projects 

Kenya 

Borage seed, avocado, almond and sesame oil – approximately 

250 farmers from the KOOFA (Kenyan Organic 

Oil Farmers Association) project produce these 

quality organic plant oils. The Earthoil company runs 

these sustainable projects, for which both cultivation 

and trade are fair-trade certified by independent 

organizations. 

Mali 

Together with the “Houses of Hope” organization, 

BÖRLIND has started a shea butter project based 

on controlled gathering of shea nuts and certified 

fair-trade marketing. Furthermore, financial resources 

have been made available to build up the 

necessary infrastructure, train and educate workers 

and acquire production machinery.

Big in Japan 

BÖRLIND is a hit in the land of the rising sun. 

In Japan, beauty and aesthetics are part of the culture. And what 

Japanese women want most of all is perfect skin. In pursuit of that, 

more and more Japanese women are reaching for ANNEMARIE 

BÖRLIND’s natural cosmetics. 

She would never leave the house without 

makeup, and she owns at least six makeup 

products at a time. The Japanese woman is 

discerning; she always wants the best for her 

clear, delicate skin and for her hair. Skin- and haircare 

products that are “made in Germany” are especially 

popular. “Women here consider German 

natural cosmetics to be trustworthy, honest and 

effective,” observes Keiichi Sato, owner of Pilica, a 

BÖRLIND vendor in Tokyo. Organically produced 

bodycare products are booming in Japan, and not 

just since the Fukushima nuclear disaster. Values 

like sustainability and social responsibility are increasingly 

important to the Japanese; this can be 

seen, among other things, in the shift they are 

making away from nuclear energy – a shift that 

for a long time was unthinkable. 

For 16 years now, BÖRLIND products have 

been available in luxury department stores like 

Takashimaya and Mitsukoshi as well as numerous 

beauty salons and spas, and they have even 

been featured in the Japanese editions of Elle and 

Vogue: “Apparently, Japan’s best-known journalist 

and consultant on natural cosmetics, Mrs. Chiaki 

Yoshikawa, is currently a BÖRLIND fan,” says Sato 

with a smile. Famous actresses like Fujiwara 

Norika and Risa Hirako have also recommended 

BÖRLIND products. The ANNEMARIE BÖRLIND 

product lines that are most popular among 

Japanese women, those which have sold best 

from the beginning, are ZZ Sensitive for delicate, 

sensitive skin and LL Regeneration for women 

over 30,” says Sato. 

“Made in Germany” – in Japan, it’s 

a sign of high product quality 

Like ANNEMARIE BÖRLIND premium natural 

cosmetics, DADO SENS dermocosmetics are 

also sure to have a successful future in Japan. 

“There is great demand for naturally-based 

medical skincare products,” says Sato. That fits 

with Japanese women’s philosophy for beauty: 

Only healthy skin is beautiful skin. n 

börlind worldwide 

EAGER CONSUMERS. Japanese 

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SHOP WITH STYLE. AN- 

NEMARIE BÖRLIND 

products at 

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store chain. 


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Day Active: tested on 20 people 

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The natural anti-aging program. Luxurious ingredients that only nature can offer. Innovative care substances and the 

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Artikelnr.: 46821

Christiane Paul - Annemarie Börlind

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