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Since its inception in 1947, H&M has become a one-stop shop for clothes, accessories, outerwear, and just about any outfit essential you could think of, all for a fraction of the cost of something you'd score from a designer label.
And if you're a true fan of the Swedish brand, you might rememebr that just a few years ago, they ventured into the beauty space in a small capacity. You might have found a pretty Eyeshadow Pencil while digging through those bins near checkout, or typing in your credit card info to nab every last shade of their Make Me Blush online.
But get this: Just yesterday, the company announced the launch of a brand new line for H&M Beauty, coming later this year. That means you'll have access to a range of makeup, skin care, hair care, and more very soon!
If we can play psychic for just this once, we'd predict that the new line will be chock full of trendy lip colors and shadows. We even foresee some affordable cleansers and moisturizers in H&M's future. A designer capsule collection of beauty products? Now that would be major!
The good news doesn't end there. This year, the brand is doing so well, it's expanding its shoe and sportswear range, online inventory, and introducing 400 more stores. More, more, more. We just can't get enough of that H&M.
