2. Problem Statement
• There’s a need for comfortable footwear
• High-end shoe is limited to one type
either high heels or flat shoe
• Easy switch from formal to casual
without to carry extra shoes
• Focus mainly on business women
6. Mission and Goals
• Market leader in high-tech shoe design
• Increase flexibility and shoe choice
for women
• Maintain quality
and style
7. Assumptions
• Utilize current manufacturer for body
and sole of the shoes
• Seeking new manufacturer for heels
• Shoe will be packaged at the existing
packaging supplier
• Distribution channel will be the same as
current shoes
8. Scope Statement
• Market Analysis
• Patent Plan
• Budget Analysis
• R&D Product Specification
• Supplier Chain Plan
9. Work Breakdown Structure
Estro
1.0
Market
Research
Analysis
1.1
Competition
Analysis
1.1.1.1
Niche Market
Studies
1.1.1.2
Patent Plan
1.1.2
Budget
Analysis
1.2
Preliminary
Cost Benefit
Analysis
1.2.1
Identify Profit
Margin
1.2.1.1
Sales
Projection
1.2.2
R&D Product
Specification
1.3
Design
Concepts
1.3.1
Supply
Chain
1.4
Find Shoe & Heel
manufacturer
1.4.1
Market Survey
1.1.1.3
Engineering
of Heels
Design
1.3.2
Shoes
Design
1.3.3
Online market
studies
1.1.1.4
Point of purchase
studies
1.1.1.5
Patent
Investigation
1.1.2.1
Identify Risk
1.2.1.2
Identify ROI
1.2.1.3
Identify R&D
Cost
1.2.1.4
Identify
Production
Cost
1.2.1.5
Material
Research
1.3.3.1
Material
Research
1.3.2.1
Packaging
1.4.6
Quality Assurance
1.4.5
Shipping
1.4.7
Identify
Hidden Cost
1.2.1.6
Material Sourcing:
Heel
1.4.2
Material Sourcing:
Upper
1.4.3
Material Sourcing:
Sole
1.4.4
Prototype I
1.3.4
Prototype II
1.3.5
Prototype III
1.3.6
Finalize
Material
1.3.7
Market
Studies
1.1.1
10. Success Criteria
• Provide interchangeable shoe for women
• Engineering and R&D design to fit per
market demand
• Using our established market to
introduce the shoes
11. Network Diagram
18
27
Market Studies
1.1.1
(10 days / 0 float)
18
27
1
4
Competition Analysis
1.1.1.1
(4 days / 5 float)
6
9
1
8
Niche Market Studies
1.1.1.2
(8 days / 1 float)
2
9
3
6
Patent Plan
1.1.2
(4 days / 33 float)
36
39
10
17
Market Survey
1.1.1.3
(8 days / 0 float)
10
17
1
9
Online market
studies
1.1.1.4
(9 days / 0 float)
1
9
1
2
Point of purchase
studies
1.1.1.5
(1 day / 7 float)
9
9
1
2
Patent Investigation
1.1.2.1
(2 days / 33 float)
34
35
40
40
Identify Profit
Margin
1.2.1.1
(1 day / 0 float)
40
40
40
43
Design Concepts
1.3.1
(4 days / 0 float)
40
43
52
61
Engineering of
Heels Design
1.3.2
(10 days / 0 float)
52
61
44
51
Shoes Design
1.3.3
(8 days / 0 float)
44
53
62
63
Material
Research
1.3.2.1
(2 days / 0 float)
62
63
52
54
Material
Research
1.3.3.1
(3 days / 9 float)
61
63
68
69
Finalize Material
1.3.7
(2 days / 0 float)
68
69
70
73
Prototype II
1.3.5
(4 days / 0
float)
70
73
74
81
Prototype III
1.3.6
(8 days / 0
float)
74
81
70
77
Find Shoe & Heel
manufacturer
1.4.1
(8 days / 4 float)
74
81
87
90
Packaging
1.4.6
(4 days / 0 float)
87
90
82
86
Quality
Assurance
1.4.5
(5 days / 0 float)
82
86
91
94
Shipping
1.4.7
(4 days / 0 float)
91
94
70
73
Material Sourcing:
Heel
1.4.2
(4 days / 8 float)
78
8170
71
Material Sourcing:
Upper
1.4.3
(2 days / 10 float)
80
81
70
71
Material Sourcing:
Sole
1.4.4
(2 days / 10 float)
80
81
64
67
Prototype I
1.3.4
(4 days / 0
float)
64
67
28
31
Identify Risk
1.2.1.2
(4 days / 0 float)
28
31
28
28
Identify ROI
1.2.1.3
(1 day / 3 float)
31
31
28
29
Identify R&D Cost
1.2.1.4
(2 days / 2 float)
30
31
28
30
Identify Production
Cost
1.2.1.5
(3 days / 1 float)
29
31
28
28
Identify Hidden Cost
1.2.1.6
(1 day / 3 float)
31
31
32
39
Preliminary Cost
Benefit Analysis
1.2.1
(8 days / 0 float)
32
39
28
30
Sales Projection
1.2.2
(3 days / 9 float)
37
39
Utilize current manufacturer for body and sole of the shoes
Seeking new manufacturer for heels
Shoe will be packaged at the existing packaging supplier
Distribution channel will be the same as current shoes
