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Pinterest for Business: How to Pin Your Company to the Top of th
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eBay item number:395311764933
Item specifics
- Condition
- Title
- Pinterest for Business: How to Pin Your Company to the Top of th
- ISBN
- 9780789749925
- Publication Name
- Pinterest for Business : How to Pin Your Company to the Top of the Hottest Social Media Network
- Item Length
- 9in
- Publisher
- Pearson Education
- Series
- Que Biz-Tech Ser.
- Publication Year
- 2012
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.5in
- Features
- Revised
- Item Width
- 6in
- Item Weight
- 11.4 Oz
- Number of Pages
- 224 Pages
About this product
Product Information
The complete guide to profiting from Pinterest Pinterest is today s hottest new social media platform and it s "perfect "for businesses with small marketing budgets. Capitalize on Pinterest today, and you ll build a devoted fan base that keeps you pinned at the top driving more sales, revenue, and profits for years to come Two top social marketing experts show you exactly how to make Pinterest work for your company. They concisely explain how Pinterest works, how businesses are using it, and how to get started the right way fast Case studies and specific techniques help you choose the best approach for "your "business and industry from crafts to hardware, and wedding planning to restaurants. Want free advertising and powerful viral marketing? Get it now, with "Pinterest for Business" LEARN HOW TO: Make the right first moves after you ve signed up for Pinterest Master Pinterest s unique lingo and tools: pins, boards, following, repinning, and more Quickly set up your branded Pinterest business page Weave a visual statement that attracts users and convinces them to insert their own stories Understand Pinterest s demographics, pinpoint your targets, and captivate your audience Use Pinterest to show and tell, and leverage the powerful psychology of images Create a word-of-mouth Pinterest network that goes viral Win by pinning within Pinterest s most important categories Reach the power behind the pins Stand out on a crowded pinboard Use infographics to communicate more information and encourage more repinning Replace costly conventional advertising with inexpensive Pinterest campaigns Supercharge your Twitter and Facebook marketing by integrating Pinterest Understand Pinterest s etiquette and avoid its pitfalls"
Product Identifiers
Publisher
Pearson Education
ISBN-10
0789749920
ISBN-13
9780789749925
eBay Product ID (ePID)
117256391
Product Key Features
Publication Name
Pinterest for Business : How to Pin Your Company to the Top of the Hottest Social Media Network
Format
Trade Paperback
Language
English
Features
Revised
Series
Que Biz-Tech Ser.
Publication Year
2012
Type
Textbook
Number of Pages
224 Pages
Dimensions
Item Length
9in
Item Height
0.5in
Item Width
6in
Item Weight
11.4 Oz
Additional Product Features
Lc Classification Number
Hf5415.1265.L67 2013
Edition Description
Revised Edition
Table of Content
1 Welcome to Pinterest 1 What Is Pinterest? 3 Why Pinterest? 4 The Pinterest Home Page 6 Navigation . 6 Search 6 Center Menus 6 Pins 7 A Pinterest Timeline 7 Pinterest Lingo 9 What Is a Pin? 10 Liking a Pin and Repinning a Pin 11 Followers 12 Setting Up Your Pinterest Account 13 Pinterest Timeline App 15 Installing the Pinner 16 What Is the Pinner? 16 How to Edit a Pin 18 How to Pin Facebook Photos from Facebook 18 Navigating the Pins 20 The Importance of Fresh Pins 21 All That Makes a Pin a Pin 21 Describing Your Pin 22 Twitter Compatibility with Pinterest 23 Tracking Your Pins 24 Pinterest Categories 24 What Are Boards? 25 Exploring Boards Using Search Bar 26 Demographics of Pinterest 27 2 Integrating Pinterest in Your Businesses 29 Creating a Business Page on Pinterest 30 Branding Your Pinterest Account 30 What Names Should I Group My Boards with and Why? 31 Understanding Your Product and Demographics 33 What Should I Post for My Brand and Why? 35 Informative Infographics 38 Pinning Versus Repinning for Your Brand Boards 39 How Do I Place a Pinterest Button on My Website? 40 Tracing Your Pinterest Traffic 42 3 Pinpointing Your Target: Captivating Your Audience 45 The Image Theory 47 Images'' Effects on Purchasing 48 The Psychology of Images 49 Why Do I Need Great Images? 52 4 Pinpointing Your Industry 57 Understanding Your Brand 59 If Your Company Were a Car, What Would It Be? 59 If Your Company Were a Celebrity, Who Would It Be? 59 If Your Company Were an Animal, What Would It Be? 60 Marketing Your Brand 61 Defining Your Purpose 62 Defining Your Customer 64 Who Is Pinning What? 65 B2C Model 66 From the Field 67 B2B Model 72 Nonprofit Organizations 76 Where Do You Fall in Line? 78 Business Sectors 78 5 Winning by Pinning 81 Putting It to Practice 101 Eric Himel 101 Simple Truths 102 Better Whey of Life 103 Olympia Fields Dental Associates 104 SocialTechPop 104 6 Still Winning by Pinning 107 7 Relentless Reach: The Power Behind Your Pins 127 Perfecting Your Pins 128 Restrictions That Affect How You Create Images 129 Flash and Pinterest 129 Image Size 130 Tagging Pins and Descriptions 130 Tracking Your Pins'' Progress 131 Email Marketing with Pinterest 134 Using Email to Announce Your Pinterest Presence 135 Placing a "Pin This" Icon 136 Coordinating New Boards or Pins Around Email Deployment 136 Pinterest in Print 136 8 Viralocity: How to Improve the Reach of Your Pins 139 Going Viral 140 Decoding the Equation 141 Infographics 142 Using Word of Mouth 144 9 Playing Well with Others: Pinterest and Other Social Media Platforms 167 Putting Pinterest at the Heart of Your Social Strategy 168 Integrating Social Media Platforms 169 Facebook 170 Twitter 171 LinkedIn 172 Reddit 172 YouTube/Vimeo 173 10 The Bright Pin: Standing Out on a Crowded Pinboard 175 SEO and Back Links 176 The Video Frontier 181 11 Pinterest Etiquette: Staying on Pinners'' Good Side 191 Following the Rules 192 Create a Descriptive Caption 192 Remember R-E-S-P-E-C-T 192 Cite Sources for Your Links 192 Report Spammers 193 Don''t Smother Your Audience 193 Avoid Pinning Addiction 193 The Legality of Pinterest 193 Pinterest''s Do''s and Don''ts 199 12 Pinning Your Future 201 Index 209
Copyright Date
2013
Target Audience
Trade
Topic
Web / Social Media, E-Commerce / Internet Marketing
Lccn
2012-029784
Dewey Decimal
658.8/72
Dewey Edition
23
Illustrated
Yes
Genre
Computers, Business & Economics
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:395311764933
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Item location:
NY, United States
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| Shipping and handling | To | Service | Delivery*See Delivery notes |
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| Free shipping | United States | Economy Shipping (USPS Media MailTM) | Estimated between Fri, Jun 7 and Wed, Jun 12 to 43230 |
| Handling time |
|---|
| Will usually ship within 2 business days of receiving cleared payment. |
| Taxes |
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| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
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| After receiving the item, contact seller within | Refund will be given as | Return shipping |
|---|---|---|
| 30 days | Money Back | Buyer pays for return shipping |
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