Holly Willoughby is a sartorial force to be reckoned with. Whether she's sporting chic day dresses and preppy outfits on This Morningor tearing up the red carpet in breathtaking gowns, Holly sure knows how to make a fashion statement. So it's no surprise that we count her as one of our go-to style muses.
Just like Catherine, Duchess of Cambridge (AKA Kate Middleton) and her famous 'Kate effect' - where retailers sell out of the royal's preferred items within minutes - Holly has a similar impact on our buying habits. Anyone who's marked their diaries for the drop of one of the Brit's hotly-anticipated Marks and Spencer collaborations knows this all too well, with items selling out in record time.
Here, we chart Holly's best style moments to date.
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Holly Willoughby: Best outfits
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Holly Willoughby just stepped out in the most incredible Studio 54-inspired outfit to celebrate London private club, Annabel's birthday overnight. For the occasion, Holly went full-glam sporting a dress made of rainbow-toned sequin panels, a coral pink feather sleeve and a thigh-high split. The whole look was finished with a metallic bag and platform heels. We love everything about this outfit, YES Holly!
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Holly Willoughby: Best outfits
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Of course this stunning polka dot dress, worn to the 2019 National Television Awards, made the list. I will never get over how chic it is. Never.
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Holly Willoughby: Best outfits
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Oh my word, ain't this the prettiest princess dress you've ever laid eyes on? Worn to the 2019 MSC Cruises naming ceremony, the ruched bodice is a big 'yes', as is the full skirt. Don't even get us started on the subtle shimmer of the fabric.
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Holly Willoughby: Best outfits
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Now THAT is how you make an entrance to the 2019 National Television Awards! Anyone else getting low-key Princess Diana vibes with this zesty colour combo?
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Holly Willoughby: Best outfits
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Sunshine, lollipops and rainbows - that's all we see when we look at Holly wearing this buttery yellow midi, complete with a pussy bow collar, and trench coat while filming in London in 2019.
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Holly Willoughby: Best outfits
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Anyone want ideas for how to werk a trouser suit? Well, here you go. This. This is how you do it - sharp tailoring and even sharper pointed pumps a la Holly at the 2019 MSC Cruises Naming Ceremony.
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Holly Willoughby: Best outfits
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Holly looks flawless at the 2019 TV Choice Awards rocking the perfect summer party dress. Extra style points for the wrap-around hem and puff sleeves.
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Holly Willoughby: Best outfits
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Leave it to Holly to turn a semi-sheer dress into the outfit of the night. Exhibit A: this navy look worn to the 2019 British Academy Television Awards.
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Holly Willoughby: Best outfits
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Another ode to Holly's #goals This Morning wardrobe. I'm living for the sky blue midi poking out underneath the trench.
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Holly Willoughby: Best outfits
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You've heard of the LBD (Little Black Dress), but how about the LWD - Little White Dress, worn by Holly at a 2018 Brit Awards after party?
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Holly Willoughby: Best outfits
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The phrase 'blonde bombshell' gets thrown around a lot. But, Holly's Dancing on Ice stage call, wearing this cherry red one-sleeve gown with a statement bow detail, is really the definition.
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Holly Willoughby: Best outfits
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Holly effortlessly solves the age-old question of 'what do you wear the office in summer?' with this baby blue short suit and white collared shirt situation on set.
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Holly Willoughby: Best outfits
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Stop right now, I need this very much. Yup, Holly stole the show at the 2018 BAFTA tribute wearing this ruffled polka dot midi.
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Holly Willoughby: Best outfits
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How about when Holly wore this dreamy sky-toned Grecian dress to the 2018 National Television Awards?
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Holly Willoughby: Best outfits
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Ah yes, the LBD! Note how this number is made that bit fancier with snazzy jewel embellishment around the collar? Loves it.
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Holly Willoughby: Best outfits
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Holy heck, this 2017 National Television Awards get-up is a look and a half! From the fairy floss hue to the plunging neckline and ornate brooch situation, this whole outfit is in-cred.
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Holly Willoughby: Best outfits
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Hot diggity damn, how fierce is the gunmetal silver sequin mini Holly wore to the 2017 Brit Awards?
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Holly Willoughby: Best outfits
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Holly's trouser suit at the 2018 ENO Gala is a buttery yellow dream.
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Holly Willoughby: Best outfits
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Anyone else think this brown and white polka dot summer dress might be a nod to Pretty Woman?
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Holly Willoughby: Best outfits
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And there it is, ladies and gentlemen, the perfect summer dress - worn by Holly at the 2018 Chelsea Flower Show.
Natasha Harding is the former Fashion Editor (Digital & Print) at Cosmopolitan & Women's Health UK. Working in fashion journalism for just under ten years, she’s covered over 30 international fashion weeks, hundreds of red carpets and religiously scours the runway every season to create the brand’s bi-annual trend report. Joining Cosmopolitan back in Australia, Natasha moved to London a few years ago and is now the resident expert for celebrity style and industry news, fashion features and e-commerce. Follow Natasha on Instagram