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Dacia Duster goes Commercial with even fewer frills

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There may not be much to a Dacia, but there's something we love about the Duster. It's no-nonsense no-frills, like an SUV should be. And yet it's still too fancy for some applications. So for those looking for an even more basic version of one of the most basic sport-utes on the market, Dacia has introduced the bare-bones Duster Commercial.

A stripped-out version of Renault's already super-basic off-roader, the Duster Commercial was just revealed last week at the Commercial Vehicle show in the UK and will be available exclusively in that market. Where you'd expect to find the rear seats, Dacia has installed a tough plastic load floor with anchor points to give it more than 35 cubic feet of cargo capacity, with a flat deck over 4.5 feet long and more than three feet wide, and a payload of over 1,200 pounds.

Power comes exclusively from a 1.5-liter diesel four with 107 horsepower and 177 pound-feet of torque. It'll take over 12 seconds to reach 62 miles per hour from a standstill and only top out at around 105 mph. But with available all-wheel drive, it'll get tradesmen, maintenance and small business owners right where they need to be, and at the right price: MSRP starts at under £10k (before VAT), equivalent to around $14k at today's rates, to make this one of the cheapest off-roaders or commercial vehicles on the British market.
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Dacia to enter UK LCV market with Duster Commercial
· First factory-produced Duster LCVs
· Up to 1,150 litres of load space with 550 kg payload
· Available in 4x4 and 4x2 versions
· VAT fully reclaimable and flat-rate BIK taxation for users
· Available to order now; first deliveries from late June
· Prices from £9,595 exc VAT and OTR charges
· CV Show 2015 debut, hosted by TV presenter Rachel Riley

Dacia today announces plans to enter the UK light commercial vehicle market later this year with a commercial version of the Duster SUV – Duster Commercial. The announcement was made at the start of the CV Show 2015, which runs at the NEC in Birmingham from April 14 to 16.

In keeping with Dacia's strapline of 'You do the maths' – a nod to its no nonsense approach to value – TV presenter and mathematical whizz, Rachel Riley will be on the Dacia stand during the CV Show for an interactive launch of the Duster Commercial.

The new Duster Commercial models – available in 4x2 and 4x4 guises – have been created at the specific request of Dacia UK and Dacia Ireland, where car-derived vans account for 30 per cent of the LCV market.

Andy Heiron, Dacia Brand Manager in the UK, said: "With the Dacia brand now established as part of the UK motoring landscape following two very successful years of growth, we now feel the time is right to launch a Duster product in the commercial vehicle sector. Having previously considered local adaptations, the shift of production location to Europe gave us the opportunity to have an N1-homologated product direct from the factory.

"Our aim is to bring Duster ­– the Renault Group's global best-seller – to the UK's van buyers in true Dacia style with a value-for-money product and transparent pricing. Owners and drivers will benefit from a practical and functional vehicle that can be serviced and maintained in our network of 223 dealers and service outlets."

The Duster Commercial models are being produced at the Pitesti plant in Romania. Order books open this month, with first UK deliveries expected at the end of June.

Thanks to a false floor with load protection, Duster Commercial has a load capacity of 1,150 litres (4x2) or 1,000 litres (4x4), a payload of 550 kg and a flat cargo deck almost 1.4 metres long and more than a metre width between the wheel arches. The new models are expected to appeal strongly to local and regional businesses as a mobile toolbox, while their low price will be especially attractive to charities.

Dacia has sold more than 16,000 Dusters in the UK since launching the car here in January 2013, and the Commercials will add to the sales potential of the range.

The Duster Commercial is available solely with a 1.5-litre, 107 hp dCi 110 diesel engine, but offer buyers the choice of Ambiance or Lauréate equipment packages, each with the option of two- or four-wheel drive.

The availability of all-wheel drive, meanwhile, opens up huge possibilities with landscape gardeners, ground maintenance staff, farmers and forestry, power and communications companies who need to reach remote areas, often in extreme weather.

Because the Duster Commercial is classed as a van, owners can reclaim the VAT on the purchase price, and they attract flat-rate benefit-in-kind taxation for users.

Standard equipment on all models includes roof bars, a chrome grille, chrome interior highlights, a toughened plastic floor with two anchorage points, electric front windows, a height-adjustable steering wheel and driver's seat, luggage area lighting, a four-speaker radio/CD player with MP3 compatibility, Bluetooth, AUX and USB sockets, ABS with Emergency Brake Assist, Electronic Stability Control and Traction Control and four airbags.

Lauréate versions add alloy wheels; satin chrome roof bars, side sills and scuff plates; piano black interior detailing; black door sill protectors; a seven-function trip computer; heated and electrically adjustable door mirrors; cruise control with a speed limiter; and air conditioning. All-wheel-drive versions have a centre differential lock with selectable 2WD, AUTO and LOCK modes.

TECHNICAL INFORMATION
Model Power
(hp @ rpm)
Torque
(Nm @ rpm)
0-62mph (sec) Top speed (mph)
Commercial Ambiance dCi 110 4x2 107 @ 4000 240 @ 1750 12.2 105
Commercial Ambiance dCi 110 4x4 107 @ 4000 240 @ 1750 12.9 104
Commercial Lauréate dCi 110 4x2 107 @ 4000 240 @ 1750 12.2 105
Commercial Lauréate dCi 110 4x4 107 @ 4000 240 @ 1750 12.9 104
OWNERSHIP INFORMATION
Model MPG CO2 (g/km) Insurance group
Commercial Ambiance dCi 110 4x2 56.5 130 1A
Commercial Ambiance dCi 110 4x4 54.3 137 1A
Commercial Lauréate dCi 110 4x2 56.5 130 1A
Commercial Lauréate dCi 110 4x4 54.3 137 1A

RANGE PRICING
Model Price*
Commercial Ambiance dCi 110 4x2 £9,595 + VAT
Commercial Ambiance dCi 110 4x4 £11,295 + VAT
Commercial Lauréate dCi 110 4x2 £10,845 + VAT
Commercial Lauréate dCi 110 4x4 £12,545 + VAT

*excludes VED (£225), First Registration Fee (£55) and delivery (£595)

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