The Samsung P520 Armani was launched at Giorgio Armani’s show at Milan Fashion Week in 2007. It had a small 2.6” display (240x320px, 4:3). Well, it was fairly large for a featurephone back then, but it was small for an all-touch phone. And it was a resistive touchscreen too, a far cry from the 3.0” capacitive touchscreen (240x400px) of the LG KE850 Prada.
The Samsung F480 Toco from 2008 upgraded to a capacitive touchscreen, a 2.8” LCD with 240x320px resolution (with 4:3 aspect ratio). Leaving Croix behind, it ran TouchWiz and (like the Prada) wasn’t a true smartphone, though it could multitask J2ME apps.
But we wanted to focus on the fashion aspect today, so it’s really the Hugo Boss edition of the phone that interests us.
It had the Hugo Boss logo on the front, special ringtones and came with a specially-designed Bluetooth headset (just the one, this was well before the era of TWS). There was a fancy leather flip case too. The special edition phone was sold in Hugo Boss retail outlets in Europe at a more reasonable €480.
