The Timeless Legacy of The Walt Disney Company: An Iconic Brand that Revolutionized Entertainment

Shamarie Knight
2 min readOct 17, 2023

Today, The Walt Disney Company is a century years old! This American multinational mass media and entertainment conglomerate has left an indelible mark on the entertainment industry. Founded in 1923 by Walt and Roy Disney, the company has become a beloved brand and an industry leader in animation. The company’s mascot and corporate icon, Mickey Mouse, first appeared in Steamboat Willie, the first post-produced sound cartoon. Over the years, Disney has won numerous awards, including 135 Academy Awards, 26 of which were won by Walt Disney himself. The company has also revolutionized the theme park industry with Disneyland and Disney World parks.

Disney is home to many famous and iconic characters, including Mickey Mouse, Minnie Mouse, Donald Duck, Goofy, and many more. These characters have been beloved by audiences worldwide for generations and have become cultural touchstones. In addition to traditional animation, Disney has created live-action films featuring characters like Mary Poppins, The Lion King, and Pirates of the Caribbean. Whether in animation or live-action, Disney’s characters continue to capture the hearts and imaginations of people of all ages.

Today, Disney is a global company known for its outstanding contributions to the entertainment industry. It is ranked 53rd on the 2022 Fortune 500 list of the most prominent companies in the United States by revenue. However, the company has faced criticism for alleged plagiarism and racial stereotyping and for including or lacking LGBT-related elements in its films. Nevertheless, Walt Disney’s legacy influences pop culture, the entertainment industry, and the world.

The Orange County Register stated that Walt Disney World has “changed entertainment by showing how a theme park could help make a company into a lifestyle brand.”

Happy 100 Years to Walt Disney! Fans worldwide celebrate you with #Disney100, a top social media trend, and 100 of your most iconic characters!

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Shamarie Knight

A visionary, a realist and a planner. Discipline and perseverance. Dynamic and efficient. A winner at all costs that strived to be the best at what I do.