An action figure is a poseable character model figure made most commonly of plastic, and often based upon characters from a film, comic book, military, video game or television program; superhero, anime, fictional or historical. These figures are usually marketed toward boys and adult collectors.

Comic book action figures tied to major characters like Batman, Spider-Man and the X-Men have become increasingly valuable. Figures from limited runs or special editions often attract higher resale values, as do rare imports and hard-to-find accessories.